A friend of mine, a potter, often has held shows of her work in her home during the holidays. I always went when I could, and I always came away with a gift.
This year, she is joining with several other artists for a group show in Atlanta — it’s tomorrow, in fact. When I received the invitation, I thought that the combined show was a brilliant idea.
Then today, Phil Lempert’s “Supermarket Guru” online newsletter tells the story of Space 15 Twenty, a new retail concept in Hollywood. The idea is similar to my friend’s.
As described in “Supermarket Guru:”
“Space 15 Twenty is a mini mall strategically located amongst Hollywood’s busiest nightclubs, record stores, movie houses and recording studios. Hosted by Urban Outfitters, the concept offers a rotation of fashion, art, food and musical performances in the courtyard. . . Working with neighboring music, film and art establishments, both courtyard and adjoining gallery will present a rotating cast of local musicians, photographers and artists. And, every few months the Urban Outfitters store will feature installations by a new designer.”
Getting in the groove with Hollywood nightlife, the space stays open until 11 p.m., and there is a tapas bar open until midnight. And, wait, there’s more. There are plans to bring to shoppers a weekly vintage flea market in the courtyard.
Wow! This concept is new. It’s innovative. It’s geared to the neighborhood. It caters to the hours area shoppers keep.
In short, it is smart.
And it should inspire other retailers to, as they say, color outside the lines.