Dr. Robert Cialdini´s Inside Influence Report has some nifty things to say about naming products. Check out the article for a course on why certain crayons and sweaters are named the way they are. Here´s a taste:
"..unexpected descriptive and ambiguous color and flavor names are both likely to engender more positive feelings toward a given product to a greater extent.."
Remember — as an eBay seller, you’re in the business of naming all kinds of things, like listings, description titles and subheads, and perhaps products themselves. Keep this research in mind when you’re trying to differentiate yourself from the competition.
P.S. Amazon.com and Walmart.com have the lowest prices for “The 7 Essential Steps to Successful eBay Marketing” (McGraw-Hill, 2005)