In the past year, eBay, an ever-evolving entity, has added new features, enhancements, and category changes to help boost sellers’ sales. Here’s a look at the most notable changes that have occurred over the past year and what you can look forward to in 2009 as you continue to build your eBay business.
Top Changes of ‘08
The biggest change in 2008 was the appointment of eBay’s new boss, John Donahoe, who replaced Meg Whitman as CEO after nearly a decade of running the company. Donahoe was criticized for implementing some unpopular features (namely the Best Match search engine and a new feedback policy that bans sellers from leaving negative feedback), but some positive changes were implemented as well.
In an effort to help sellers boost sales, eBay’s Selling Manager, an online tool to help sellers manager and track listings, was opened up to third-party tools after having previously only consisted of in-house applications. A new Certified Provider Program Web site was also launched, which includes product demos, case studies, and other materials to help sellers choose third-party tools and solutions to help them grow their businesses.
Other new features designed to help sellers are the new Seller Dashboard and eBay AdCommerce. The new dashboard helps you manage your business more efficiently by providing an at-a-glance look at your Detailed Seller Ratings, search standing, PowerSeller status, PowerSeller discounts, account status, policy compliance, and buyer satisfaction. eBay AdCommerce can help you drive traffic to your listings and stores by allowing you to place text ads on search results pages that are targeted to buyers interested in your products. Sellers pay for eBay AdCommerce only when a buyer clicks on their ads, which helps mitigate upfront costs.
The functionality of FAQs was also enhanced for those sellers who need a more robust solution. For a monthly fee, you can choose between two third-party providers (Hosted Support and Parature) to create an Advanced FAQs that helps buyers find answers to their questions more quickly, reducing the amount of time you need to spend answering e-mail.
New Changes for ‘09
As of January 20, the old My eBay was officially retired and replaced by a new streamlined My eBay page. In addition to having an at-a-glance look at all activity happening in the next 24 hours, sellers can set up custom reminders and notes and have access to several new features, including a customized summary page, modules, and shortcuts; an enhanced messaging function; and the ability to see page views and notes buyers leave during checkout.
After March 2009, all eBay stores will be automatically upgraded to the new eBay Store Experience, which improves the look of your store and enhances your customers’ shopping experiences. New store templates will offer professional designs and merchandising features to help you attract more buyers, and enhanced search results and buyer features to provide a more streamlined buying experience for shoppers. Category changes have already been implemented.
With 2009 just getting underway, more new features and enhancements are bound to be put in place, keeping you on top of your competition in the eBay marketplace.