In April, my latest book was (finally) published. It’s called:
More Loyal Customers: 21 Real World Lessons to Keep Your Customers Coming Back
From the title, you can guess it’s about increasing customer loyalty. But it’s really about service. The best way to have more loyal customers is to serve your customers so well they refuse to do business anywhere else.
This book is short (81 pages) so it’s a fast read. Great for airplanes! But it’s also direct and to the point with a lot of tactical and actionable ideas you can use.