Delightful. Next week, according to ABC, the week has been christened “National Stay at Home Week”. The network has deemed the week a “stay at home week” in order to encourage people to lock themselves ay home and enjoy the launch of all the new season’s line up. The networks are hoping people will get hooked on the entertainment so they will say home for the remaining weeks of the season. That is some very tough competition. Maybe the National Restaurant Association should consider beginning a boycott on network advertising. National stay at home week? Please, why not national stay at home week with a take out meal from a local restaurant? That does sound better.
We are definitely in a full-fledged cost cutting economy. And every restaurant owner needs to pay constant attention on how to save a penny here and a few more sends there. However, the economy and the cost cutting procedures that are initiated call for common sense.
This past week I was in a restaurant in
“Are you rationing napkins, these days?”
“As a matter of fact we are. Some people were taking two”, he replied.
No common sense on the menu there. Most customers are in dire need of two napkins- one for their laps, the other to wipe away their tears after realizing they have sustained some serious financial losses.
Finally, we all have experienced how difficult it is to keep a staff motivated, or showing up for that matter, when business is slow. Tips are down; there are times when a certain waiter’s section is completely empty. This erodes morale and infects the team leading to a decrease in good attitude.
On top of this, when thins are slow, owners and managers get more depressed, stressed and ornery However, you have to be the coach- you have to radiate the fact that “the slump” is only momentary, and just as other problems have been resolved, this too will pass. If you have slacked off on your staff meetings for whatever reason- and we all have- begin to have them again. Tell a few stories, share some ideas, and let the staff become more involved than you may have in the past. Involvement gives a feeling of ownership and in tough times that is very important.
Most of all, keep your spirit high and your customer service focus. It is the backbone of your business.