Seems I’m behind the times in the jargon around podcasting for business purposes! Today, a friend forwarded a newsletter from Jay Conrad Levinson, The Father of Guerilla Marketing. The subject was: From Podcasting to Nanocasting: Guerrillas Have Powerful New Weapon. (The article is not online yet so no link for you.)
Yikes! What’s Nanocasting? Well, it turns out that’s Levinson’s term for the “commercial application of podcasting.”
But for all the buzz that podcasting is generating it has largely been used non-commercially by frustrated wannabe talk show hosts, garage shock jocks and a wide cast of not-for-profit characters that make up the world of bloggers. Until now…
The commercial application of podcasting is called Nanocasting. Though Nanocasting uses all of the same technology as Podcasting, the aim of Nanocasting is purely and unabashedly commercial.
Said simply, Nanocasters focus squarely on how to use Internet radio to make money, expand a business, build a brand, secure new customers, market new products and services, and expand market share.
I guess that’s what I’m doing since I’m not a “frustrated wannabe talk show host”. I’m experimenting with a Nanocast that I’ve created for the Conversations with Experts TeleSeries. So far there are two conversations and I add them each week at the conclusion of the Conversation. You can see what I’m doing here. We’ll see if my attempt at creating revenue works. I haven’t advertised the podcast yet. Oh, I mean the Nanocast!