With apologies to my friend Nancy Friedman, who names businesses for a living, I’d like to share with you Terri Lonier’s Working Solo Newsletter on “Naming Your Solo Business“. Her tips are at least good considerations to have in mind when you contact a professional like Nancy to name your business (I paraphrase Lonier and opine a bit on her tips here):
- Do you want to be your “brand”, and therefore include your own name in the business name? Depends on how valuable your name already is in your market.
- Is the domain name available? Go to a site like http://www.internic.net/whois.html to find out who, if anyone, owns website names you might want.
- Is the name easy to pronounce? [And what does it mean in languages that are commonly used in your market?]
- Look for a name that is early in the alphabet — or at least if your prospects are likely to find you in an alphabetical directory. (Lonier rues that her “Working Solo” business name is always at the end of the list.)
- Does the name give you room to grow? Don’t box yourself in if there’s a chance you might broaden your offerings beyond what you start with, making people searching for your new product line ignore you if your name doesn’t include what they want.