My friends Jim and Kristin are on (I think) their second year of making a "boutique" Oregon pinot noir. From what Jim tells me, boutique means less than 5,000 cases of wine. Way less, in their case. Anyway, they need a name for the wine. I told ’em that there are a few creative types reading Slacker Manager, who have too much time on their hands and maybe they could help. And I mean help in the broadest sense of the word. An actual name would be cool, but tips on naming brainstorming sessions would be cool too. (They already know about lubricating brainstorm sessions with wine)
Jim gave me some helpful background which I’ll try to recount here, as best I can recall…
- They don’t want a presumptious "chateau blah blah" name
- They’d like to represent the indirect path they took to becoming winemakers (overeducated winos is what they are)
- They don’t want too much of a cutesy, clever name
- They’d like the name to reflect the sense of community they have when making their wine–lots of friends gathering together to pick fruit, stomp it, bottle it, etc…
- If it went retail, their wine would go for $20-$25 per bottle. They’re doing a co-op thing and co-op folks pay about $12 per bottle.
- They kinda like the name "Shed" or "Shed Cellars" or something like that. It reflects not just their humble roots, but also their present humble state. I’m still not sure why they’re not rolling with Shed…maybe you can help them justify it. Or not.
There’s probably more, but I can’t remember it. If Jim has more to say, I’ll have him drop it in the comments. Now, I can’t promise anything, but if you come up with a full-on winner of a name, it’s entirely possible that Jim would hook you up. He’s cool like that.
Feel free to fill up the comments with suggestions…