Please forgive me. I’m going to harp about
spelling. And I know I might be guilty of the same offense, but please read on
anyway. I receive a ton of pitches, mostly because I wear the freelance writer
hat sometimes and, apparently, I am on more than one list. Anyway, when I
receive a pitch with a typo it feels as if someone is poking me with a cattle
prod. Perhaps I shouldn’t be so sensitive to typos, but they still annoy. They
tell me that the writer didn’t review his or her work. Typos imply the writer didn’t
care. Typos tell me the writers underestimate a reader’s radar for English gone
spelling comes under the “details” umbrella, but when did details become so
unimportant? Just as you’d like to make sure you spell people’s names correctly
you also want to watch out for all the other words.
this just in my email in-box:
Hi this [insert first and last name of
sender] with [insert name of her company].
follows is a lot of missing punctuation as well. Did the writer fail her English
class in college? Did she ask a colleague to review her pitch before sending it
out? Did SHE review her pitch? Who knows? And, frankly, I don’t really care. It
just makes me crazy that people neglect to take care of the details when it’s
the details that still count, especially given the incredibly high volume of
stuff coming into our in-boxes.
a review: use proper punctuation, be brief, don’t overestimate the value of