If you’re building, running, or planning a web-based, home-based business, have you wondered about naming your business and then wondered how that might relate to your website identity (URL and website name)? Scott Allen posted this great weekend tidbit about Fictitious Business Names, Trade Names and DBAs. If you have any confusion about the relationship of a DBA (‘Doing Business As’) to an actual business name, give it a read; it’s clear and right to the point.
As that relates to a Home-based business, if you have multiple websites, you can use DBA’s for each one. For example, we have one master name for our business. That name has nothing in it about the various products we sell online. Then for each website we do, we pick a DBA and use that for the website entity. Each DBA name does try to reflect something about that particular product line. Multiple websites are advantageous from the standpoint of providing multiple streams of income (perhaps a topic for another blog post).
DBA’s save you from having to worry too much about your main business name reflecting all the different things you might sell if you go into multiple product lines. You can use your main business name as an ‘general name’ and worry about specific identities at the DBA level.