It’s been a month and half since I posted this blog entry about MSN AdCenter PayPerClick Advertising. Since that time, I’ve had a chance to experiment and do a little testing with AdCenter.
At first, MSN only seemed to be dishing up their own results on a limited basis – the rest of the time, they were showing Yahoo! Search Marketing results. That seems to have shifted around the end of February, when they started opening up and making their proprietary results more available.
Now I’m seeing quite a bit of inexpensive traffic flowing in from MSN AdCenter ads with very good ROI. At least for the time being, clicks are cheap. For example on a certain key phrase, we’re paying 8 cents per click on MSN and getting first page placement. To get first page placement on Google Adwords for that same key phrase, we were having to pay 60 to 70 cents per click (that became too expensive, so we don’t really pay that any longer).
If your home-based business is just starting out or you want to test a new product or service, PayPerClick can be a valuable strategy for you. And if you want PayPerClick campaigns with a major search engine and want to have a crack at low cost clicks, now is a good time to sign up for MSN AdCenter (before everyone jumps on board). You can request an account here.