First, it did take awhile to get set up. That was mostly due to communications between me and the Mpire tech support staff which all had to be done through their ticketing system (they don’t have phone support). But once it was set up, it delivers as promised.
It’s very simple as you would expect for a cell phone application. You type in a keyword or search phrase (up to 500 characters) and you have an option to type in stop words or ‘exclude’ words. Then you hit SEARCH and Mpire dishes up loads of valuable eBay statistics on the keyword criteria you type in. You get goodies like average sale price, percent of listings resulting in a sale, day of week with most sales, time of day with most sales, the most successful words, and more. It gives results over a 30 day period.
Once you get past the relative awkwardness of having to type in words in your cell phone, it’s really very cool. At first I thought would be better if they allowed you to import keywords rather than having to type them in. But then I realized that if we could all be that prepared, we could have done our research on the regular Mpire web interface in advance and would not need the mobile product.
This does just what it is designed for. Gives you ‘on the fly’ eBay research data on your cell phone and let’s you peek at eBay statistics at those times when you just haven’t prepared — such as yard sales, trade shows, auctions, and wholesale marts.