A while back I did a blog post on the direction of Mpire.Com (link here). Matt Hulett, the CEO of Mpire, picked up on the post and was kind enough to email me with some clarification on the direction that Mpire is taking.
He said that while they did make a shift change and are focusing on integrating the shopping experience, Mpire is still committed to shopping analytics – an area in which he says they can differentiate themselves.
And after all, shoppers are the flip side of sellers and all sellers (whether on eBay or off) can better serve their shoppers by being aware of what people are buying. Mpire is still utilizing their analytic expertise as evidenced by a recent project called “eBay Pop” (link here).
eBay Pop gives you a quick “top 10” view of various markets. You can choose from any of drop down categories (which appear to be a partial list of eBay categories) and view the Top 10 “Big Movers” and “Most Popular” for each category. Its cookie remembers where you were last time, which is a nice little feature if you happen to be watching a particular market and want to keep coming back to it.
You can see whether the products are in an upward or downward trend, how many listings there were, and what the average price was. Here is a screen shot from the “Baby Stroller” category.
Trend watching is obviously a more comprehensive activity than just watching the top 10 of something, but eBay Pop can give you a fun, quick snapshot of the top product trends on eBay.
Tags: Mpire Shopping, eBay Pop, Matt Hulett, Mpire