Consumer electronics manufacturers never die, they just fade away – that is unless they sell off the brand to another company. But in the case of Motorola, the company is doing the slow fade. As we’ve reported previously, this isn’t really that big of news. Samsung and LG are poised to take the top spots. What is notable is that Samsung is actually ranking better among younger users – so it isn’t exactly the mobile phone of choice for business users quite yet.
According to Multimedia Intelligence, Motorola will also manage to remain the most successful mobile handset maker in the U.S. market for 2008. That is somewhat noteworthy given that the iPhone is in year two and had a successful launch of a 3G model, while new releases such as the Google Android-powered T-Mobile G1 stole a lot of the thunder. As the year concludes it looks as if Motorola still maintains about 21 percent of the U.S. market, with Samsung and LG moving in fast.
“The market share changes among the top mobile handset providers is noteworthy, however, it is not the story of the market,” according to Rick Sizemore, chief strategy officer with MultiMedia Intelligence. “The market share gains made by RIM and Apple are coming at the expense of the market incumbents and are affecting the way the entire market competes.”
Key findings from the MultiMedia Intelligence study found:
- The kids like Samsung. In 2008, Samsung was ranked as the number one vender in terms of market share in the highly influential 12-to-17-year-old age-group.
- Samsung is also No. 1 among African American and Hispanic consumers.
- LG does well with slightly older users. LG ranked first in 2008 in the 25-to-34-year-old segment, due to strong adoption by males in that segment.
- Blackberry is making a comeback. Blackberry sales are expected to better than double in 2008, with the most popular age demographic for Blackberry users in the US is 35-44.
- Older users looked to Finland. Nokia ranked as the No. 1 vendor to the 65-and-older segment.
- Women make up nearly 60% of all U.S. Treo consumers and the strength of Treo among women versus men is most apparent in the younger segments as well.
- There are clear differences in the handset choices by different genders. Samsung holds the number one vendor position to women in 2008, whereas Motorola is the top vendor to males.