According to an article on Reuters, for the second consecutive year, Mom is taking a hit on Mother’s Day.
U.S. consumers will spend average of $123.89 on Mother’s Day, down 10+ percent from a year ago, according to a National Retail Federation survey. That follows a slight drop in 2008 from 2007 numbers as well.
More than two-thirds of survey respondents will buy flowers, while more than half will treat Mom to a special outing like dinner or brunch – that outing will rack up $2.7BB in sales. Jewelry spending will come in next at $2.3 billion, the survey said.
Value reigns this year, with about 30 percent of those surveyed purchasing their gifts from discount stores, while 27.2 percent said they would shop at a department store and nearly one-third said they would go to a specialty store like a florist, gift shop or electronics store.
THE REAL WORLD RETAILING TAKEAWAY
It’s the thought that counts, right? No!
Don’t cheap out on mom and get her a gift for the sake of getting a gift. Trim back to what you can afford and still have it be meaningful. Get her a dozen roses instead of two dozen. Let the card be the gift. Pick up the phone and call.
Most moms just want to connect with their families – after all, isn’t that what Mother’s Day and being a mother is really about?