Mama Mia! Folks planning to buy gifts for their mamas this Mother’s Day plan to shell out $15.73 billion on jewelry, flowers, clothing and visits to the spa, according to the National Retail Federation (NRF). Mother’s Day celebrations will be bigger this year than last, with shoppers planning to spend an average $139.14 this year compared with the $122.16 average last year. There musta been some really nice moms this year.
Nearly 85 percent of people surveyed said they will celebrate the special day this year, spending $1.6 billion on clothes and accessories, $2.1 billion on jewelry, $2.3 billion on flowers and $3.1 billion on dinner or brunch.
Mother’s Day was first suggested in the United States, according to Floramex, by Julia Ward Howe in 1872, as a day dedicated to peace. She thought of appealing to women as a way to advance her cause, which was world peace.
Another woman, Anna M. Jarvis, is credited with advancing Mother’s Day as a holiday.
More on the NRF survey and on Floramex’s history of the holiday in tomorrow’s Retail Strategies.