You know the blogosphere is here and it can be a powerful tool for companies to tap, but just like a good shoe you have to find the right fit to get a dance at the Blogger’s Ball. To recap, our first of the Top Ten Ways to Reach Out to Bloggers
Here’s Tip #1 – It’s never appropriate to demand that a blogger cover your company and the personal touch goes alot longer than the full court press PR agency tackle!
Here’s TIp #2 – DON’T BLOG-BLAST! Do your research. This is is the tome of old PR, new PR, and Web 2.0. Don’t “blog-blast” a bunch of bloggers that have nothing to do with your news.
Here’s Tip #3 – Don’t try to fake out bloggers. They’re smart and they’re dedicated and above all they are really good researchers and savvy about the Web.
That’s all for now! Keep coming back and I’ll have some more to add!