I understand that by using the words, drip marketing, I’m talking about marketing and not sales. But hold on….. sales is really a child of marketing. Without marketing, sales don’t happen. By the same token, I love saying that nothing happens until someone sells something. So let’s not split hairs about whose job drip marketing is. If you are in a company that has a marketing department who can regularly find you more probable prospects to do business with, and regularly hands you lists of prospective customers… then don’t read on.
If you are a small business, an entrepreneur, a service professional selling your own services, or a member of a company with a poor marketing department – you need to know about drip marketing.
I’m a huge fan of a good drip marketing campaign. I will continue to post stories of successes from my colleagues and clients. For now, take a look at some of these references I found on the web:
Nurture Marketing using a metaphor with an enclosure, from veteran Jim Cecil