As you may recall, I was a guest speaker on Conversations with Experts last week. The interview went really well, and since I was talking fairly quickly, I was able to get in a lot of good info in a relatively short period of time (1 hour). If you like audio, you can grab the file and slap it on your MP3 player or iPod.
I posted the file on my web site here: http://www.qualitywriter.com/radio
The original site, www.ConversationsWithExperts.com, has all kinds of other business topics and speakers. There are some really great presentations. It´s worth checking out.
The lead-in description of the topic is below:
How to Build an eBay Business that Generates Repeat Sales and Loyal
Wednesday, February 8, 2006, 8:30 p.m. ET
Guest Expert: Phil Dunn, author of "The 7 Essential Steps to Successful
In recent years, eBay competition has become fierce. Tens of thousands
of new sellers have entered the eBay marketplace, including large-scale
retailers with the edge of professional marketing expertise and
power-house corporate experience. The eBay market has also been flooded
with small-time sellers, who sell at low margins for little profit and
make it difficult for other sellers to compete with their prices.
To succeed, you need pay attention to how you "market" your products.
In this discussion you´ll learn how to:
Understand buyers and position your products for faster, higher margin sales Present products more persuasively (in visual and in written form) Create urgency and sweeten the deal Differentiate your business from competitors Cultivate loyal customers and build positive feedback.
Discover what makes buyers choose one item over an identical one, and
learn why customers come back to trusted sellers time an again.
Phil Dunn is co-author of "The 7 Essential Steps to Successful eBay
Marketing." He´s also a marketing writer and strategic consultant for
Fortune 500 companies (Microsoft, Hewlett Packard, Pitney Bowes, Toshiba
Medical, IKON) and eBay businesses. With persuasive writing and
time-honored marketing approaches, he has sold everything from $22
haircuts to $50,000 cars to $1 million software licensing agreements.
Conversations with Experts: How to Build Your Business On and Off-line Hosted by Denise Wakeman and Patsi Krakoff.