In my last blog, I began addressing a couple misconceptions people have about investing in a franchise. Here are a few more to remember as you consider the opportunities franchise investment can bring.
I’ll instantly know the right opportunity when I see it
Many people want to fall in love with a business at first sight. That’s an emotional decision, not a career choice. You have to take the time to learn about the details and nuances of the opportunity to understand its potential. You simply can’t do that when you make a determination based on just what you feel today. With enough research, you’ll know intellectually if you are making the right choice.
I can’t be in a business I know nothing about
Of course you can. It’s instinctively natural to want to remain in our comfort zone and stick to areas we have experience in. But as a franchise owner, your role is running and growing your business, or on other words, working “on” your business. Remember, you have transferable skills to apply to any business concept. You can hire people who know the details to work “in” in the business. Your road to success is buying into and learning the system, which, as a franchise, is already a positive working model, then use your talents to make it grow.