The news keeps getting better.
The consumer confidence index jumped in April to an eight month high. It also represented the biggest monthly jump since 2003. You can read a quick Consumer Confidence article on yahoo.com.
So, what does this mean for retailers? Things still stink. Unemployment is still high, the housing market is still in the dumps and as reported on Tuesday, Americans still aren’t spending, preferring to increase their savings. That means that consumers are still unwilling to spend unless they have to.
The upside? Things will get better, and sooner rather than later. The prediction for recovery in the third quarter bodes well for retailers and the holiday retailing season. While it may still be subdued, it’s virtually guaranteed to be better than last year’s dismal performance.
THE REAL WORLD RETAILING TAKEAWAY
Start thinking about success now.
Too often, we get stuck in today and don’t think about tomorrow. And that’s where so many retailers find themselves right now. Managing the day to day. Managing cash flow. Managing survival. You still need to do those things. But you need to put time aside to get out of the state of how bad things are. Put aside time to focus on the future. Time to focus on the forthcoming change. Time to focus on how good things CAN be.
Good begets good and positivity creates positivity.
How are you going to create positivity in your business today?