On our Monday call we talked a bit about the foundation one needs in selling, and that confidence in yourself and your product or services is a key element of that foundation.
As a fundraising auctioneer, I was talking with a sound/DJ company for an upcoming auction I’m involved in. I was explaining to the DJ, who is not too familiar with auction events, how music is so important at an event like this – and how music could enhance the night or help to ruin it.
We talked about mood music during the silent auction portion of the evening – the background music needs to be upbeat. I know that retail experts understand this important element — been to a Starbucks lately? — in an auction environment, you want an upbeat and somewhat frenetic pace initially to get people moving and feeling good.
That discussion prompted me to ask blog readers what “mood music” you listen to – and how. While many studies have looked at how people buy with different types of music in the background, we don’t know how it affects people who sell. But we do know how important your entire environment is ito support one’s success.
For me, in my home office, I have an iPod with great tunes that runs in the background much of the time. Music is very much a part of my environment, and that is what helps me be grounded. If you drive from appointment to appointment, or if you are in a retail shop, or you also work out of a home office – how do you use music to enhance your day and the environment you are creating to pull yourself, your business, and your sales forward?
As in my sales theory – try something different if you are in a routine that doesn’t seem to be helpful. Whether it is spicing up what you hear in the background as you work, or rephrasing something you routinely say to prospective customers – trying something new is the key to innovation and to success.