All is fair in love and war… and in advertising. And Verizon is among the latest company that is taking aim at its rivals. But interestingly, Verizon Wireless isn’t taking aim directly at AT&T, the rival carrier, but is instead going straight to the heart with the iPhone. There are in fact at least two different ads being aired that seems to be hitting the iPhone from different directions, consider this Verizon’s flanking move.
The first is an ad that notes “there is a map for that,” which is a not so subtle play on the iPhone’s “there’s an app for that” marketing campaign. As trade magazine Advertising Age notes, this ad essentially “touts Verizon’s coverage in an effort to exploit what has been iPhone users’ most vocal complaint: that the taxed network of AT&T, which has the iPhone exclusive, often fails them.”
The other ad, which is available now on Gizmodo, is a 30 second spot that suggests all the things that the newest Android 2.0 Motorola phone from Verizon can do compared to the iPhone. Both are very clever ads, and these could appeal to the same crowd that has been typically drawn to Apple’s ubiquitous iPhone ads over the last couple of years.
There is no question that Apple has made some innovative products, but these have actually competed against products that are very innovative as well. Creative Labs had a great line of MP3 players, but it was the iPod that came out of nowhere and essentially reinvented the digital music player. Ask a random person today which company first came out with a digital music player and don’t be surprised if the answer is “Apple.”
So while no one is going to think that Apple invented the mobile phone, or the smartphone, there are plenty of people who still think apps are just something that the iPhone can run. It will be interesting to see if Verizon’s new ad campaign changes that perception.
It is also interesting to see Verizon target the iPhone as well. First, because there have been rumors that the iPhone will be going to the big V in the New Year. In fairness, the former ad does note the weakness with the iPhone on AT&T. So maybe this is part of the strategy over all. Verizon loses nothing by attracting users to the Android today, and if the company still rolls out its own iPhone (or multiple iPhones as is widely believed), the map for that ad campaign will be in the past and all but forgotten.
Twitter Kommt Nach Deutschland, Il Twitter sta Verendo in Italia
In English – Twitter is coming to Germany, Twitter is coming to Italy. It is also coming to the Spanish and French over the next couple of months. This follows last week’s announcement that Twitter is trying to be – as they say, big in Japan. The mobile service launched last Thursday, and is already looking to do what Facebook and MySpace managed to do, and that’s be successful in social networking.