The Apple Apps Store has – as the marketing campaign says – an app for just about anything. But it is worth nothing that the one area where the Apple iPhone has not taken off in is gaming. I mention this because only a few weeks ago, much was made about how the iPhone could be the platform that makes mobile devices and digital handsets attractive to mobile game developers.
This is important because it isn’t just fun and games. The video game industry is a multi-billion dollar a year arena, with such notable players as Microsoft and Sony vying for eyeballs. The fact that Apple came in with such an established base, and in turn could take away eyeballs from other devices is one worth watching.
But the surprising finding is that gaming is a secondary interest at best for many iPhone users. According to an upcoming report on smartphone usage from research firm Compete, the iPhone is popular for many apps, notably weather-related ones, with approximately 39 percent of users relying on the handset for some sort of weather-related information. And according to Media Post’s story from this Monday on the topic of iPhone usage, it was shown that about a quarter of iPhone users was among the three most accessed apps.
Only about 20 percent, said the story, were using game apps. This was still higher than music apps, which came in at about 10 percent. The latter would be surprising, but this number is likely because many iPhone users likely – are I say almost universally – had an iPod. It is also important to stress that the iPhone already works as an iPod, so what more is there to download. Likewise, given that even the iPhone can’t run forever, many users are still relying on a second device for music instead of trying to do it all with one handheld product.
The gaming issue is still a big one, but it is also one that will likely change and evolve. As the iPhone is already a popular choice – along with the iPod Touch – for downloading videos, it is likely that the smartphone as the one device in everyone’s pocket is just a matter of time. What does that mean for Sony, Microsoft and even Nintendo? Well, the phrase “innovate or die comes to mind.”
Rumors & Releases: Dell Looks to China
If you can’t beat them, go to China. That’s the word on the street this week. Dell, which was looking to introduce its own smartphone in the United States, now might bring the phone out in China. According to rumors now circulating Dell is in talks with China Mobile, and it could be down to the Chinese carrier to determine which phone to roll out.
If the rumors are true, it would also be likely that such a deal would involve a version of Google Android operating system. While not exactly the same as the system in the West, the China Mobile OS, known as Open Mobile System, is based on Google Android.
Pink Slip Protection from Virgin
If you’re worried about your job maybe it is time to look to Virgin Mobile for your wireless carrier needs. At the end of last week, the company announced that would waive as many as three months of wireless phone charges for customers who were laid off.