This hasn’t exactly been a banner year for mobile handset maker Motorola or mobile carrier T-Mobile, but the two companies have come together in hopes of making a comeback with the Cliq. This is the first Android-based device from Motorola, and builds on last year’s T-Mobile success with the Google Android powered G1, which introduced the new mobile operating system to the world. The G1 was made by up and comer HTC.
This new handset from the big M will make its debut in the United States next month, and will feature the MotoBlur technology from Motorola. This smartphone is business at heart, and already insiders are saying that the handset lacks the style of devices such as the iPhone. But for getting connected online, it is hard to go wrong with this one. It features a 3.1-inch screen and slide away keyboard. About the only significant problem we can see at this point is that it has a name that evokes a feature phone aimed at the MySpace crowd more than a full-fledged work phone.
But what’s in a name? Actually, a lot more than many might think. Does the BlackBerry Tour sound more like a reliable world phone than its predecessor, the BlackBerry Storm? In some ways it does. And consider the Palm Pre for Sprint. Many reviewers said that “pre” sounded about right, as the phone didn’t quite seem ready for release!
So will the Cliq actually click with business users? We’ll find out in October.
iPhone Users Not Clicking
And speaking of clicking, a new study released last week finds that many mobile users, notably those using the Apple iPhone, are somewhat dubious of clicking on mobile ads. In fact, according to market research firm Chitika, smartphone users in general are still thinking of their handsets as a phone first and a text and e-mail device second. Coming in a distant third is as a mobile browser. Thus, a fair share of of smartphones users still aren’t seeing the devices as portable computers.
As such, users aren’t exactly quick to click on banner ads, and of the five major operating systems, which include the iPhone, Windows CE, Research in Motion’s BlackBerry, Palm OS and Google Android, it was actually iPhone users who were least likely to click on a banner ad. This is certainly bad news for the mobile ad network, but not entirely surprising either.
One point that the study highlighted is that connection speeds are slow (check tomorrow for a report on that), while 4G (fourth generation mobile networks) should promise an increase in speed. That could increase the click-through rates for ads, but there is another factor that isn’t so readily being considered.
Mobile apps are letting users do much more with their mobile devices, and this has replaced the use of Web. Various apps are actually easier to use than the mobile Web, and more importantly can often be used without a connection. But it will be interesting to see how the 4G networks change the clicking patterns of various users, including those on the iPhone.