iPhone users are more likely to recall mobile ads than non-iPhone users. That’s the finding from Brightkite, Inc. and Gfk NOP reports eMarketer this week. And this was for all types of ads that were appearing on the handsets.
Maybe there’s an app behind that recall, but it could just be that the iPhone’s large screen and intuitive interface makes it easier for advertisers to attract those eyeballs. eMarketer does note that according to Nielsen that less than 6 percent of households in America actually had an iPhone in the third quarter of last year, but as NPD Group data shows that number is growing.
Also, the iPhone is the second most popular smartphone handset in the country, after the BlackBerry. And given that 2009 could be the year of the smartphone, it will be interesting to see what this means for mobile advertising. While the ads might not be the first or last thing users want to see, the fact is that the ads can help defer the costs of mobile content, which will be a boon to the mobile Web.
South Koreans Use Mobile for Everything
This week, South Korea is making news for all things mobile. Not because a new handset has been introduced, but rather because several news organizations are reporting on how the mobile handsets are being used by South Koreans. Digital East Asia reports that mobile phones are used as a form of identification, for making reservations at the university libraries and even to mark attendance in class, and notably for making micro-payments at various shops around the country.
Mobile phones are also being used more and more to receive on-demand TV broadcasts, and other content, with everything from comic books to newspapers being sent out in the phones.
It is worth watching to see how South Korea is using mobile handsets. Hopefully this technology will make its way to American shores soon.
Pioneer Introduces A/V Receivers for iPhone
No reason to feel completely jealous of the South Koreans. This week Pioneer Electronics (USA) Inc. announced that it has released several audio/video (A/V) receivers that will integrate Apple’s iPhone and iPod into a user’s home theater system. This isn’t the first time that the iPod has been integrated into home theater or home entertainment systems, and numerous docking stations have also made this quite easy. Last year JVC introduced a line of flat panel TVs that included built-in docking stations for the iPod. But the integration of the iPhone is a new first.
“With our new line of A/V Receivers that seamlessly integrate with Apple’s iPhone and iPod, we now offer a complete solution for improved portable audio playback in the home theater realm,” said David Bales, marketing manager of audio products for the home entertainment division of Pioneer Electronics (USA) Inc. “With Pioneer’s rich heritage in A/V receiver design and innovation, we are thrilled to give our customers the ability to make iPhone and iPod part of their home theater system.”