Texting and other forms of mobile message aren’t just for kids these days. According to new data from VeriSign it has been a record-breaking quarter with more than 58.3 billion messages sent in Q3 2008, nearly a 10 percent increase from the previous quarter and more than double from a year earlier.
VeriSign had handled approximately 634 million messages per day throughout Q3. That means there will be close to 200 billion total messages sent via mobile devices this year. So why the big shift toward mobile messaging?
Part of the reason could be social and political change. U.S. President-elect Barack Obama had launched a successful mobile campaign for one, with messaging reaching out to individuals. It should also be noted that Obama was a heavy texter as well, and there are already stories flowing that he may face “Crackberry” withdrawal.
Other signs point to increased mobile messaging for charitable donations, and even increased use of mobile messaging by enterprises and financial institutions. The downside, especially for business users, is that there has also been increased spam via mobile too.
Of course, the biggest change for individuals and businesses is that the latest handsets are smarter. Even non-smartphones make sending messages much easier. New handsets with QWERTY keypads, as well as the iPhone just make texting and mobile messaging easier. The plus side for business is that most messages are quicker than a phone call and often get straight to the point. The downside is that texting can be just a big time waster as e-mail can.
Ring tones and promotional video clips rose sharply in Q3, and along with enterprise messages rose from approximately 572 million messages per day in the second quarter to more than 634 million messages per day by the end of the third quarter.
Getting employees to use mobile messaging, including Person-to-Person/Application-to-Person messages (P2P/A2P), as well as SMS shouldn’t be too hard. And the benefits of mobile messaging certainly outweigh the downsides. So the good comes with the bad, but isn’t that always the case with technology.