This week it seems many mobile reporters (as in reporters who cover the mobile sector) have their head in the clouds. Part of this is a reaction to a new study released from ABI Research, aptly titled Mobile Cloud Computing, which suggests that this could be the future for mobile smartphones. The New York Times took time to discuss some pros, cons and even possible applications that result from cloud computing. And as that article highlights, there is no fear that all apps will suddenly disappear, and there are going to be tools that will work better as an app than as a cloud-based feature.
This is because, as I’ve touched upon in previous columns, that mobile cloud computing would rely on applications and features that would be accessed via the Internet instead of being contained on the actual device. The rational behind the move to the clouds again is that devices can only hold so much information for their size, thus calling up features when needed could be the way to go. And as I’ve already discussed, there are numerous downsides, the most important being that you actually need connectivity.
But that aside, we are beginning to see the clouds forming, and we shouldn’t necessarily think that this means rough weather ahead. One possible outcome of cloud computing could be increases in smartphone security and an overall reduction in mobile bills for enterprise users. This is at least the idea behind MobileIron’s new Virtual Smartphone Platform, which the company says is the first solution to combine data-driven smartphone management with real-time wireless control.
The company suggests that the virtual platform would provide business users – especially those enterprise users – with security, device and application management, as well as real-time usage alerts for roaming and cost control. This would further provide enterprise data boundary for employee-owned devices. MobileIron sees that would provide companies with the ability to cut wireless bills, drive user adoption and productivity via services such as enterprise apps and get smartphone operations streamlined while still maintaining security.
“MobileIron’s technology solves multiple issues for our customers,” says Dan Croft, President & CEO of Mission Critical Wireless. “MobileIron’s unique virtual phone data architecture expands the set of services we can offer to help our enterprise customers aggressively take control of their mobile operations and costs.”
MobileIron is just one of several companies that could bring the clouds down to earth it seems. We’ll certainly continue to follow these trends in the months to come.
Another interesting trend is verboten apps. This week across the blogosphere, which in turn Cnet.com picked up, it was reported that Apple rejected the Ninjawords app. This wasn’t because the app offered insight in how to be a Medieval Japanese assassin dressed in black. Instead, the app was essentially a dictionary, but word is that the app was rejected (not once, but three times over two months reports Cnet), because it contained so-called “objectionable” words.
Language it seems is a problem with the House of Jobs, and this isn’t the first example of apps running foul of the iPhone police for “objectionable” words. The irony is that many TV shows are downloadable for various Apple devices directly from the iTunes site. These probably include words you might not even find in Ninjawords.