If you watched any of yesterday’s election coverage on your mobile phone you were probably still in the minority. If you play games regularly on your mobile phone you’re not alone, but you’re still not in the majority. The truth is that most people still aren’t watching TV, using mobile e-mail or even playing games. While the mobile handset can do all this, it isn’t being used that way – yet.
As I’ve stressed, the mobile phone has the potential to be a top choice in the way people game, e-mail and see news. But mobile content is only in the stage of gathering steam right now. That’s the findings of a new report released last month by Accenture. And while the survey is actually coming on a year old, and was conducted last December, the numbers probably haven’t changed that much (even with this year’s election factored in).
It found some surprising figures:
- 80 percent of respondents did not game on their mobile handsets
- 84 percent did not use mobile e-mail
- 88 percent did not watch mobile videos
However, look back only 16 years to when President Clinton was elected in 1992 and it is very likely that 84 percent of people didn’t use any form of e-mail, 88 percent didn’t watch videos on a computer and 80 percent probably didn’t play computer games.
Additionally, it is worth noting that the numbers do suggest that mobile content will likely take off. Twelve percent of respondents said that mobile e-mail accounted for one to four hours each week, while 4 percent said it took more than five hours. And as a Generation Y continues to age, the numbers will grow accordingly. More than one-quarter of respondents aged 18 to 24 did use phones for voice calls only, compared to 69 percent for those aged 45 and old.
In other words, content may not be king on mobile yet, but by the next presidential election in four years, the numbers will likely be very different.