Mobile smartphones have a new way to search, and the developer of Mobi iNet says it should give Yahoo and Google a run for their money. In a press release the company was bold enough to even state, “Mobi iNet is destined to become the number one mobile search choice by smarphone users.”
Mobi Tech International has released this new search engine, which the company says emphasizes the user experience and notes that search on a mobile phone is often very different from the type of searching done on a desktop or laptop. This is a good point. A lot of mobile search is about the immediate needs and is just as often location based, as in needing to find a particular place or service quickly. But Mobi iNet sees another problem, and one that all mobile search needs to address, and that is the results offered while using a mobile device to search. Too often the results for a search are the same as you’d find on a desktop search, instead of mobile friendly versions. In other words, Mobi iNet could be seen as a true WAP search engine.
So while Mobi iNet might not become the mobile search engine du jour just yet, the concept behind this one is a good one. The app offers users the ability to surf the mobile Web, with options to browse by category, alphabetical order, keyword search or even visit bookmarked favorites. And because mobile browsing is done with a mobile handset, there is even the option to do so without using a keyboard. Companies, developers and users, submit the Web sites found in the Mobi iNet app and this helps to ensure that the app can accurately search and find sites that will be easy to use on a handheld device.
Mobi iNet is now available for download from the Apple App Store, as well as the Google Android Market. Upcoming versions include those that will be available at the BlackBerry App World, Palm Catalog, Nokia Ovi and Windows Mobile Marketplace in the coming months.
Samsung Apps Store Heads to Europe
Last month it was reported that LG would be launching an apps store for Asia and Europe, but not North America. And now comes word that Samsung will also be launching a mobile applications storefront for the European market later this year. A beta version opened in the U.K. earlier this year, and soon will expand throughout Europe.
Samsung will also launch its own Web portal for app developers. From here, the third-party software makers will be able to submit apps for approve. This portal will be open to developers for Windows Mobile or Symbian operating systems.
NPR Expands Mobile Apps
In addition to a complete re-launch of the NPR.org Web site, the folks at NPR have also announced that it is working on mobile apps, which are now being developed using the services own open application programming interface.
The first of these apps under development available for the iPhone and iPod Touch is the NPR News App, and will provide users with a way to listen and read from NPR’s news coverage, curate their own audio playlists, and even tune in and bookmark a favorite station for live and on-demand streams. The app will also provide a way to listen to the most recent stories from NPR’s newsmagazine, talk, and cultural programs.
After Hours Mobile App of the Week:
Booyah Society – There is more than blasting aliens in the world of addictive gaming. The first social game based on real-life achievements is now available for free download for the iPhone and iPod Touch from the Apple App Store. The game is an easy-to-play, but is highly compelling and challenging, where users track their activities, earn recognition for accomplishments and participate in positive social engagement. Using a 3D avatar, Booyah members can track their daily accomplishments in real-time while navigating a lush and detailed virtual world. And the gameplay doesn’t have to be limited to the app either. It can provide information on local events to help users discover new hobbies, while Booyah Society can be fully integrated with Facebook Connect and Twitter to provide a way to post personal updates and share achievements with friends. There is even a private journal option so you can “tell” your story but save it for future publication.
Check back next Friday for the latest from the world of mobile apps.