As I’ve mentioned (probably too much) over the past couple of months, the battle between Apple and Google is mostly just a war of words – that is unless you happen to be a partner or developer. In that case, you might have to pick your battles, and more importantly your side, very carefully. This week InfoWorld noted that if you are an apps developer you can’t deliver ads through any service that is affiliated with a company that actually makes mobile devices – “unless that company happens to be Apple.”
This could certainly be a problem for any app developer that counts on revenue from ads. In other words those free apps need a revenue stream, and it seems that the stream is being redirected. InfoWorld describes the process here:
“Developers make money from their free mobile apps by bundling them with ads delivered by one of many providers. The apps communicate with the ad providers, sending along critical data about users, ad views, ad clicks, and the like. That enables the service to target ads more intelligently, measure the progress of ad campaigns, track how much revenue a given developer gets, tailor ad campaigns for advertisers, and so forth. Cut off that exchange of data, and ads lose much of their value.”
So does this mean the war is escalating? It might be too early to tell for sure, but it certainly doesn’t seem to be cooling down.
Mobile App News of the Week:
Point Inside Puts You in the Right Direction – Need to find something to eat at the airport but don’t have a lot of time during a connection? Point Inside has introduced a free iPhone and iPad Touch app that offers maps for more than 50 airports and more than 500 malls. Point Inside’s Indoor Smart Maps provide director lists, as well as offering the ability for users to customize the maps based on the most immediate need – like when you need to grab something besides pizza and have just 15 minutes before the next flight starts boarding.
First Orion Continues to Block – Tired of annoying calls on your handset? This week PrivacyStar for the BlackBerry might just have a solution, and one that will help all its users. The company has announced plans to take the 25 most blocked numbers (not actually belonging to specific individuals) from across its subscriber base and offer to proactively black them as a free option to every user. The company will also offer a new Do Not Disturb feature that will send automatic custom messages to callers if you are unable to take their call.
After Hours App of the Week
Romero’s Zombie Creator App is Created – Vampires may come and go as passing fads, but zombies just keep coming, thanks in no small part to George A. Romero, the master of horror cinema. Now along with partner Peter Grunwald and Artfire Films Art Spiegel and Ara Katz the zombies will walk to your Apple iPhone and iPod Touch via App o the Dead from Additive Interactive. The app will allow you to transform your friends and family into zombies with over 20 zombie features from existing photos or by snapping a new picture. App of the Dead is available from the Apple App Store for $1.99, rotting flesh and brains to eat not included.
Check back every week for the latest from the world of mobile apps.