As the various mobile carriers, as well as app developers like to point out, there are apps for just about everything. But this also comes at a price. This week Mobclix, a mobile analytics company, offering a ranking of the top five mobile platforms based on average app price.
Currently there is no question as to which platform has the most apps, and with more than 100,000 to date Apple’s iPhone is the winner. But Android is playing catch up quite well, and now has in excess of 10,000. The BlackBerry platform still has just under 5,000 apps and is trailed by Nokia’s Symbian and Palm OS.
As for cost, the picture isn’t quite so clear either. Nokia has a lot of affordable apps, but with just over 2,000 apps, there is a lot less to choose from. Android and Apple also offer a lot of affordable apps, but that’s in part because of sheer numbers. When paid vs. free is factored in, Android has the lower average price per apps. Of course it is worth remembering that you get what you pay for, but it is still interesting to see how the app market is evolving.
Are Apps Threatening Search?
When it comes to doing searches on the go, many times it is easier or at least more efficient to use an app instead of a mobile search engine. That’s the findings of a new study from BroadPoint AmTech, which found that many consumers are turning to mobile apps from Amazon, eBay and Best Buy instead of using mobile versions of Bing, Google or Yahoo when out and about.
In a recent news feature from eWeek, it was noted that BroadPoint AmTech found that apps are becoming akin to the bookmarks in a Web browser. Instead of say, doing a Web search for movie times, users can launch an app – much the same way they’d go to a specific Web site to find movie times. The difference here is that the mobile Web could become much more app-based instead of browser based.
And while I’m mentioning eBay, the company released some numbers as 2009 was ending. To date, nearly 6 million people have used eBay on their iPhone and shoppers are making 750,000 unique visits to the site via mobile apps each day. Users from more than 165 countries have visited eBay’s mobile Web site and iPhone application and 1.5 million items were bought on eBay via a mobile handset this past holiday season. In 2009, an item sold every two seconds via eBay mobile worldwide! So clearly the app, along with the mobile site, is drawing in users.
After Hour App of the Week:
Clueless – Based on the Paramount Pictures’ film, this mobile game for the iPhone and iPod Touch lets you play as Cher Horowitz, where you need to work with your BFF to maintain your social status, whilst helping friends find love and happiness. A friend in need is a friend indeed, and you’ll have to match them up with the object of their desire – from a fashion accessory, snack or even new love interest – before time runs out. As more friends come to ask for help you’ve got to be the ultimate multi-tasker or risk losing the BFF label. But fear not, you’ll be far from clueless in this app, which is available now for $0.99.
Check back every week for the latest from the world of mobile apps.