Guest Post: Anna Liotta, President of Resultance, Inc is my first and best resource when it comes to generational questions. Every time I talk with her I gain a new insight on the generational impact of my relationships with customers, employees, colleagues and seminar participants. As a ‘Generational Expert’, Anna consults and speaks on What Makes the Generations Tick and What Ticks Them Offtm. Anna may be reached at Anna@Resultance.com.
Gen Xers started their businesses in garages and bonus rooms. They worked multiple jobs and started the business as a sideline…a risky adventure.
Millennials are starting their businesses in high school classes and dorm rooms. They enjoy:
o tremendous support and encouragement from parents, teachers and friends
o the positive refrain “You can do anything!” (still ringing in their ears from their diaper days)
o entrepreneurship programs in universities across the country
Gen Xers reaching out
Millennials are also getting a helping hand and mentorship from successful entrepreneurs, many of them GenXers who bootstrapped their businesses and remember the tough times.
One such group is the Entrepreneurs’ Organization (EO), a dynamic, global network of more than 7,300 business owners in 42 countries. They produce The Global Student Entrepreneur Awards (GSEA) to inspire and catalyze students and young people to start and grow entrepreneurial ventures.
As one of 20 global judges for the 2009 competition with student entrepreneurs from 17 countries, I was invigorated by the ingenuity and authenticity I saw in the Millennial candidates. Millennial 2009 winners included:
o Milun Tesovic, who started MetroLeap Media at age 15 following an early passion for technology. He created MetroLyrics, the most popular online lyrics property in the world.
o Rich Littlehale, a senior at Yale College who in 2007, founded Party For a Cause Foundation, a national nonprofit organization that has raised tens of thousands of dollars for charity on multiple campuses and in 2008. Rich took time off from school to pursue his passion for entrepreneurship and founded YouRenew.com, a green electronics reuse and recycling company providing a green solution to people and organizations to responsibly remarket or recycle their old electronics quickly and simply.
Millennials are in the midst of using their ideas and energy to fuel their future. Their GenXer siblings and role models are reaching back to help them move forward.