Last week, Microsoft rolled out their Windows Live search page. My first impression was that with its stark simplicity, it reminded me of Google. I wasn’t the only one who thought that – the tech media was all over it.
I think it’s a nice example of emulating the competition (as opposed to outright copying). There is a fine line to walk between emulating and copying, but I think Microsoft does it well. They took the concept of simplicity with lots of vacant screen space and added their own blend to it. The verb ’emulate’ has at least two definitions:
To strive to equal or excel, especially through imitation*
In Computer Science – To imitate the function of (another system), as by modifications to hardware or software that allow the imitating system to accept the same data, execute the same programs, and achieve the same results as the imitated system.*
What does this have to do with a Home-Based business? Did I post in the wrong blog? No, this is the right blog. Never be afraid to emulate the successful competition. Study whatever is behind what the competition is doing well and emulate it.
For example, is your competition doing a lot of press releases? What is their approach? Or are they using PayPerClick advertising? How are their ads written?
As long as you understand the fine line between emulating and copying, you can often improve your business by emulating your successful competitors. Even big companies like Microsoft emulate, so why not you?
*Source – www.Answers.com