One of the unexpected and often pleasant benefits of blogging is that it can lead to attention from the media. Journalists are now often using blogs for source material, and referring to bloggers for comments.
My own experience can attest to that fact. Recently I’ve received a number of calls and emails from media outlets requesting interviews, including some major mainstream publications.
How did they find me? Most of them through search engine queries which returned my blog. Why did they call me? They considered me knowledgable on the subject at hand because they read what I have to say in my blog. My next installment in this series will talk about how business blogs can position you as an expert in your given industry, but let me say this now. Thanks in part to the major coverage given blogs in a recent edition of Business Week magazine, mainstream media (MSM) is flocking to do blog-related stories.
A business blog can help position you as a leader in your industry or niche. The result? The media will contact you, not your competitor!
Blogs are becoming a major PR communications tool. Your business needs all the “earned media” it can get. A blog will help bring it your way.