If Paris Hilton can trademark “that’s hot,” why shouldn’t McDonald’s be able to claim ownership of the “Mc” prefix? Clearly, that’s what the burger giant was thinking when it tried to stamp out a tiny fast-food restaurant in Malaysia called McCurry over trademark infringement. McCurry, which is known in the city of Kuala Lumpur for its curried fish heads and other spicy treats, was a clear and present threat to the McDonald’s global empire. We can just imagine desperate American tourists wandering into McCurry for a Big Mac and getting a steaming plate of Paav Bhaaji Masala instead. The horror. But this time, the little guy prevailed. The Malaysian federal court ruled that McCurry can keep its name that McDonald’s, in so many words, can take its lawsuit and McShove It.
Filet-o-fish gets gutted. In another staggering loss for McDonald’s, the filet-o-fish may soon be on the endangered species list. It seems that the key ingredient in the famous fish sandwich faces a perilous future. The New York Times reports that Mickey D’s relies on a white fish called hoki for its fish filets, using as much as 15 million pounds of the stuff a year. But the bug-eyed hoki is being overfished and the government of New Zealand, where most of the hoki live, has slashed allowable catches by as much as two-thirds. We’re shocked by this news. Not so much because an entire species is being depleted. We can’t get over the fact that so many people actually order the filet-o-fish.
McHating it. In other McDonald’s news, the fast food giant’s plan for a substantial expansion in New Zealand is being fought by local communities. Sir Ronald and his merry crew want to build 30 new franchises over the next two years in this pristine country, creating 6,000 jobs. But opponents don’t want the traffic and litter that sure to spill over on their streets. “I feel strong and abiding hatred of a business that puts 2,000 cars a day on to a site next to someone’s house,” says one vocal critic. Please, tell us how you really feel.