As more than one billion burgers have now been sold, Ronald McDonald is enjoying great success. This is all despite rampant childhood obesity and the fact that Amercans are, as a whole, a very fat nation. I once wondered at the stresses that McDonald’s PR agents must feel everytime a news show mentions obesity. You know they realize they are certainly going to be mentioned and debated.
However, they are able, unlike many companies, to take it in stride and continue their lavishly fat lifestyle, adding new menu items and new fun concepts to enthrall all of us fatsos into continuing our continual drive thru activities.
One neat thing McDonalds has done is to partner with Nintendo for WiFi. While it is annoying to have to pay for WiFi at McDonalds, they do offer free passes as prizes on their food/drinks. And, most excitingly for kids/teens, they offer free WiFi for the Nintendo DS (and PSP, albeit accidentally). Anyone who wants to bring in their DS and play Nintendogs can play it cooporately with others in the restaurant. And, as Nintendo just released the DS browser is Europe (following Japan’s release months ago), the US DS browser can’t be far behind. That being the case, kids can soon chat, check MySpace pages and watch YouTube for free at McDonalds on their DS (or PSP).
And, then, their oddities in other countries are always interesting to watch. Take a look at the weird and silly, but popular, things that McDonalds does oversees. Of course, because McDs is seen as ‘oh so American’, they aren’t always popular, but you can’t say they aren’t trying.
McCafe in Canada
To see more about McDonalds, search ‘mcdonalds’ on Flickr. You’ll have to wade through 17K pics to understand their mark on society, but there’s no better place than Flickr to see what others think about the fast food giant.