I’ve run across a handful of folks who are currently enrolled in MBA programs and are blogging about their progress. I like reading those kinds of blogs because they remind me of my own time as an MBA student–both good and bad. I also like to see how other schools are approaching blogs…so far it looks like most of these MBA bloggers are kinda striking out on their own, for their own reasons.
The MBA program at the university where I work has recently piloted a program where three MBA students are blogging about their experiences. The reason for the pilot project (as far as I can tell–I’m not really involved) is to both expose students to blogs, and to do a little organic marketing of the MBA program itself. From my perspective, it’s not going terribly well. I’ve got a few ideas about why, but I’d love to hear from other folks. Blogs are gaining momentum in business communications, so they ought to be addressed in an MBA program, even briefly. I’ve got a few questions for anybody willing to pipe up…
First, does anybody know of other graduate programs, specifically MBA programs, which are providing a school-sponsored space for blogging? Drop the links in the comments section, if you don’t mind.
Second, if you’re involved in a school-sponsored blogging program, could you address any policies you have surrounding the program? Guidelines for blogging? Tips, tricks, etc? How do you select the writers?
Third, and this is open to anybody willing to offer constructive criticism on all fronts, take a look at the GFU MBA blogs page. Let me know what you think and I’ll pass it along. Content, design, layout, whatever…it’s wide open. I’ve been offering a bit of (mostly unsolicited) advice and critique ever since they began the pilot project, but I’m sure the folks behind it would love to hear from other voices. Also, I’m sure the bloggers themselves would love to get a comment or two.
Overall, I think this concept of allowing students to blog their progress has merit as a way of allowing programs to offer more transparency into what they’re all about. I think that GFU is trying to blaze some trails here and I’m pleased to see that that…I think we just need a little bit of feedback. Care to help?