Money can buy you love.
Sure, sensitivity and six-pack abs are all well and good. But, says Abe Smilowitz, founder of WealthyMen.com, his site’s market research has turned up a more important quality to consider.
“We talked to wives and girlfriends and asked, ‘What does a 25-to-45-year-old woman look for in a man?’ Most of them said they want a man that’s clean, professional, has a career, has his life together and that kind of thing.”
In other words: chicks dig rich guys.
So, in February 2006, Smilowitz and partners started WealthyMen.com to capitalize on the cultural trait.
“We saw a market that wasn’t being served,” he says. “There’s this element of, ‘Hey, I’m a professional woman, I have my own career, I want to go out with a guy who’s running at the same speed I am. And then there are women who are divorced or accustomed to a certain lifestyle.”
He must realize he’ll never get the Indigo Girls to play his birthday party. But hey, Smilowitz says, he doesn’t make the rules. “It’s not a question of us placing judgments on society. Society will decide if it’s a useful tool by purchasing memberships and using the site.”
So far it’s working. The business is growing with seven employees at its Miami offices. Smilowitz says he’s started looking into doing ad buys to spread the word.
And proof of the concept has arrived: similar, though lesser, sites are popping up.
“I’ve seen SugarDaddyForMe.com and MillionaireMatch.com,” Smilowitz says. “They look like someone designed them for a school project. WealthyMen.com is built a lot cleaner. The interface is much better.”
It even has a “wealth-verification system” to ensure that members earn above six figures.
So what about Smilowitz and his cofounders? Have they lived up to their site’s name? Are they wealthy men? “We’re trying to be.”