Those wild and crazy-about-their-favorite-store Field’s fans are at it again. Sunday marks a year since Chicago’s beloved Marshall Field’s was converted — along with all other Marshall Field’s stores — to Macy’s. Field’s lovers still don’t like the change, and they plan to protest it — for the third time — Sept. 9, under the Great Marshall Field’s clock on State Street in downtown Chicago.
And, yesterday, Martin Moylan of Minnesota Public Radio wrote that Macy’s “has had a somewhat of a tough time selling Minnesota shoppers on Macy’s. . .”
Moylan reported that retail analysts say the 64 former Marshall Field’s stores in Minnesota and elsewhere in the Midwest “have weighed down Macy’s overall performance so far.”
FieldsFansChicago.org, the organization behind Sunday’s protest, says that the change from Field’s to Macy’s has been more than a name change: “Tourists have less reason to come to Chicago to shop because there are Macy’s everywhere.”
Since last fall, FieldsFansChicago.org has distributed more than 66,000 leaflets on State Street, reminding Chicogoans that Marshall Field’s can return as the result of a sustained consumer boycott of Macys.
Moylan reported Morningstar retail analyst Kim Picciola as saying that Macy’s is having more trouble than it anticipated with the Marshall Field’s stores.
There is something wonderful about beloved hometown department stores, and we have lost far too many. Macy’s should yield to Field’s fans and return an icon to Chicago.