Everyone wants information right? You might think everyone is on ‘information overload’, but there will always be some specific information that your prospective customers will need to make a decision. Suppose for example, you have a home based pressure washing business. You travel throughout your area to pressure-wash houses, buildings, parking lots, etc.
Such a business can publish information about why pressure washing is good and some of the problems it solves. It could publish informative articles about things like the dangers of moss buildup on roofs, how grim and dirt can degrade a home’s siding, how graffiti can chase customers from a commercial establishment, and so on. All these problems can be solved by pressure washing. They could also describe how a certain pressure washing procedure would work, but reveal the hazards (such as working with lead-based paint on a home).
So, the business can give away the information via a blog or newsletter and then sell the service! This strategy can be applied to many types of home-based businesses. And just because you give away information, doesn’t mean you have to give away all the secrets! Keep those and use them in your business. But give away the information in your home based business marketing and sell the service.