Pictures may say the proverbial one thousand words, but video and audio literally can say it all. Video blogging and podcasting are often dismissed as too much hype and not enough substance, but they are one more arrow in the marketing quiver that can help small businesses and startups gain market share.
Market share is like a land grab. You need a map for that. I’m a map fan. I like maps. Old ones, new ones, it doesn’t matter to me. On some of the oldest charts and maps, navigators would put a phrase like, here there be dragons or here there be tigers when some unknown area frightened them. The unknown. Still frightens us. People are getting comfortable with blogging, with Twitter, because just about everyone can write. But ask someone to sing a song or stand up in front of a group or camera, ah, the game changes. It is for me.
To be fair, for most biz types, I think it is way more difficult to embark on a homegrown video or audio project than creating a blog or community or regular tweets. Most companies turn to professionals to get the job done and rightly so. Video and audio put you out there far more personally, and put your professionalism on the line.
Do you want to know the real reason that more people don’t turn to video, podcasts, animation in their business marketing? It is plain old hard work. It takes a lot of time, a lot of brain bandwidth, and a fair bit of money. Here’s one to take a look at: I’ve been working on an Online Scheduling blog for my client and I point it out because they’ve embarked on a cool animation video. It was professionally done by Lilipip.
With the intimidation factor of video, audio, animation, these two posts at Anita Campbell’s site inspired me to dig deeper and figure out how to leverage online video for marketing. The second one focuses on how to do YouTube without even having a video. Pretty impressive.
Here there be Dragons: You can either press forward despite the unknown, or linger in the land of comfort (which must be somewhere far from the land of dragons). You can say a whole lot more with video and audio programs than you could in print on those old maps. Dragons beware.
TJ McCue is the strategic content guy at Q4 Sales and founder of Sales Rescue Team.