YouTube, MySpace, Flickr, Del.icio.us, Facebook. You’ve seen all these names in the media, but what does it mean to small business marketers? Social media can be a secret weapon for small business marketers, and here’s how.
Social media web sites are based on communities of users with common interests. These types of web sites provide tools to make it easy to share information: text, audio, photos and video. A common platform for this kind of interaction is blog software. Small businesses use these kinds of services as alternatives to typical search engine marketing.