The June 12 issue of Advertising Age has an interesting article on Marketers using My Space. Besides examples of marketers successfully using My Space to “build brand” and sell more stuff, it’s interested that My Space actually helps the marketers do this through a special advertising area. Worth a read for any worthy marketer.
Dave is a seasoned marketer with experience spanning both B2B and B2C marketing. His resume includes extensive work for several high-profile brands including Salesforce.com, IGN Entertainment, and Myspace (remember that?). He loves his work and is fascinated by the ever-changing landscape of digital marketing. He lives in the San Francisco Bay Area with his wife, two daughters, and their crazy cat, Martin.