So what will this blog be about? Officially my assignment is public relations and marketing. But then if I only were to color in the lines a generation of exasperated teachers and disgruntled bosses stretching from California to Connecticut might keel over in shock. So my readers and editors should expect some, let’s call it, interpretation, along the way.
Sure, a great corporate campaign or a VIP’s foot-in-mouth moment will be fodder for discussion here. But often I will reside on what Seth Godin calls the “edge” of creativity. That is where I believe pop culture can be peeled back to reveal some insight into the human condition. Think Andy Rooney- less cranky, still cynical and without the eyebrows. Because you see, I believe that virtually everything in business and in life is, in fact, somehow connected to marketing and PR. Pretty superficial, huh?
In today’s always connected yet increasingly separated world, we can’t help but constantly ingest, consume, digest, produce and expel a soundbite or terabyte of information more finely processed than Velveeta. 24/7/365 we are marketing and being marketing to, relating publicly and publicly relating, even when we are alone with our thoughts, chit-chatting between our multiple personalities. So, here are two things for you to know about my points of view as a blogger:
- I am the co-founder and creative director of a intensively creative and equally quirky 4.5 year old PR, ad, marketing, welding boutique called David and Sam PR. After 16 years of working for the “man,” I finally took the entrepreneurial plunge. As hard as it is sometimes, I absolutely love going to work every day — mostly because of my ridiculously patient business partner, Sam Alpert, who could very well be the most talented marketing executive in the country born after Nixon waved bye-bye. So inevitably in these posts, I will frequently reference what I do for my clients because that is my universe. Is the intent self-promotion? No. I swear on the extraordinary battery life of my iPad, it isn’t. Is that one of the outcomes? Sure. I fully admit it. Instead of whining about that, just become my client.
- I sit right on a unique generational and evolutionary fence. Old enough to remember, young enough to embrace.
Born in 1967 I am neither a “late Boomer” nor an “X.” I defy you to find a consistent label for the couple years surrounding my birth. The point is, I vividly recall getting up to change the channel on a black and white TV and now I can’t live without my TIVO. I remember when it was standard to hurl a plastic McDonald’s carton out of the car and now I hope to see the day when our climate stops changing. Our family shared a rotary phone and now I constantly check my Facebook, work email, home email, office voice mail, home machine and Blackberry. I’m considering Foursquare just so I can keep tabs on where I am at all times. No, I don’t Tweet. I hate birds.