by Michael Fischler
“Consider the job of marketing. Its purpose is to understand the marketplace. That plays itself out in all manner of ways-from segmentation to trade show posters to lead generation.
But, at its core, it’s all about the same thing: understanding the marketplaces and letting them know that you understand them.
In other words, marketing is about listening.”
– Marketing is listening, sales is talking….isn’t it supposed to be better to listen then talk? In that case you will go out of business. You should set up a good dialog where you talk and listen on a balances basis. In other words make sure you market but don’t forget about the sales. -ed.