Information is interesting. People who are shopping have an almost
insatiable appetite for it, too. Think about it. Whenever you buy
something, you also pick up some information that you pass along to
friends. I recently bought a car which was previously a church van. The
salesman told me about it, and it made the car a little more attractive
(they just shuttled church-goers around and never towed anything with
the vehicle). I tell people that Jesus now rides shotgun with me.
you buy Snapple you get a little extra information under the cap —
those “facts.” They don’t really relate to the tea, but they’re fun,
and they reinforce the fun aspect of the Snapple brand.
all kinds of interesting information about the products you sell on
eBay. All you need to do is do a little creative Googling. Or, perhaps
you already know some interesting things about your products. Make sure
that information is in your descriptions. Also, add more value to your
products and entertain your customers with relevant information. When
people buy things, especially expensive things, they want a rich
experience (and that includes complementary information). Think about
wine — this product category has a huge contextual information
element. Year, location, country, producer, history, grape variety,
process, esoteric descriptions, fruit descriptions, etc.
be asking, “What if I sell something like toner or RAM? What kind of
interesting information can I build into my auctions?” This is where
you have to get creative. You can package your shipments with famous
quotes or inspiring messages (kind of like Snapple). You can just put
them on the packing slip template, too. You can include practical
information and tips that help people get more life out of their toner
cartridges or improve their memory performance. There are lots of
possibilities. The main point is, you’re adding more value and engaging
the customer in something interesting that they will associate with
Speaking of interesting facts, here are some nifty ones that came through my email this morning. Enjoy:
THINGS YOU SHOULD KNOW — BUT PROBABLY DON ‘T
1. Money isn’t made out of paper, it’s made out of cotton.
2. The Declaration of Independence was written on hemp (marijuana) paper.
3. The dot over the letter I is called a “tittle.”
4. A raisin dropped in a glass of fresh champagne will bounce up and down continuously from the bottom of the glass to the top.
5. Susan Lucci is the daughter of Phyllis Diller.
6. 40% of McDonald’s profits come from the sales of Happy Meals.
7. 315 entries in Webster’s 1996 Dictionary were misspelled.
8. The ‘spot’ on 7UP comes from its inventor, who had red eyes. He was albino.
9. On average, 12 newborns will be given to the wrong parents, daily.
10. Warren Beatty and Shirley MacLaine are brother and sister.
11. Chocolate affects a dog’s heart and nervous system; a few ounces will kill a small sized dog.
12. Orcas (killer whales) kill sharks by torpedoing up into the shark’s stomach from underneath, causing the shark to explode.