Sally Hogshead offers marketing advice to Christmas, Inc. Very funny. Here’s a snippet:
Market share: Christianity holds a leadership position with two billion consumers, but you´re losing share to competitors such as Hinduism and startups like Wicca. To boost Christian population, encourage holiday alcohol consumption. See also: eggnog energy drink.
And I love what Ikea has done in London for their employees (9000 of them) for Christmas – given them all bikes! Ikea is encouraging people to take bikes to work. Super.