Shopping traffic has slowed at most types of shopping centers, according to a survey conducted by TNS Retail Forward. The survey also shows a decline in shares of monthly clothing shoppers.
The only locations to capture larger shares of monthly shoppers as well as monthly clothing shoppers so far this year are power centers, strip malls with supermarket anchors and online sites, says Kelly Tackett, senior consultant with TNS Retail Forward. Power centers typically contain three or more big box retailers plus several smaller retailers.
High gas prices are boosting the popularity of power centers, Tackett says, and deterring shoppers from heading to outlet malls. Not only that, TNS Retail Forward research shows that the appeal of regional malls continues to dwindle.
TNS Retail Forward does have a bit of good news for retailers at shopping centers: Shoppers between the ages of 18 and 24 and 25 and 34 shop a variety of shopping center types monthly. The shopping by these two age groups involves both general shopping and shopping for clothes.
“Although about one-third of all primary household shoppers visit regional malls monthly, that share surges to more than half for respondents aged 18 to 24,” according to TNS Retail Forward. “And, among those shopping specifically for clothing, slightly more than one-quarter of all shoppers are in a regional mall at least once a month, compared with nearly 40 percent of 18- to 24-year-olds.”