Since video production and hosting are easier to produce than ever,
more of you are creating your own videos as marketing tools for
Hosting on YouTube, Blip.tv or other video hosting sites makes
video sharing easy. Video cameras that save videos to hard disks and
easily transfer to computers make the entire video production easier
than capturing a video from a tape-based disk to the computer. (Amazon.com has a list of flash drive video cameras here)
Creating basic videos with no captions, backgrounds or other
professional enhancements is not necessarily a “must”, but if you want
to be taken seriously by your customers (or prospects) it’s important
that your video looks as good as possible.
Your video does not have to be professionally produced, but in the
same way that you would not create your own business cards from index
cards, you should consider improving the overall quality of your videos.
To do this, you could use the free video editing program, Windows
Movie Maker, that is built into Windows XP / Vista. But if you want to
take video editing to an entirely different level you might want to
consider a video editing tool that lets you select a background, making
your video look much better.
for example comes with a “green screen” that you lets you customize the
background you want for your video – very similar to your local weather
forecaster. You can add whatever background you want.
At the much higher, and more complicated end, Adobe Premiere
enables you to do a full range of professional video editing on your
videos. The product is more expensive ($800) and complicated for the
average computer user, but in the hands of someone who takes the time
to learn it, it’s one of the best video editing programs on the market.
Cnet reviews a range of other video editing tools – with various prices and features.
I’ve been using The Flip video camera to create videos of technology executives smallbiztechnologyvideo.blip.tv.
As you’ll see on the videos, they are not fancy, no captions or nice
backgrounds. I’ll be using a professional video editor to improve the
look of these videos.